E-commerce retail is undergoing many major transformations today. Retail industry needs to run their IT systems more efficiently and cost effectively than ever before. Many retail chains are expanding their presence across geographic regions and national boundaries. Additionally, they are expanding into new markets that extend their opportunities to new product categories.
While Internet have raised expectations for customer services, customers are expecting retailers to deliver a pleasure shopping experience, regardless of whether they are inside the store or online. Also, as wireless technologies emerge, internet users will expect the e-commerce to interact with them using the latest mobile services that are under development now. The following are examples of E-commerce enterprise portals: business to customer (B2C), customer billing, customer service, self-service; business to business (B2B) portals which connects enterprises to its suppliers and partners.
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